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≫ PDF Free Google+ for Business How Google Social Network Changes Everything (Audible Audio Edition) Chris Brogan Audible Studios Books

Google+ for Business How Google Social Network Changes Everything (Audible Audio Edition) Chris Brogan Audible Studios Books



Download As PDF : Google+ for Business How Google Social Network Changes Everything (Audible Audio Edition) Chris Brogan Audible Studios Books

Download PDF  Google+ for Business How Google Social Network Changes Everything (Audible Audio Edition) Chris Brogan Audible Studios Books

The complete business guide to Google+, today's hottest new social network!

Every week, millions more people sign up for Google+. Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social-media professional speaker and business advisor Chris Brogan explains how to get great results fast, without wasting time - and without wasting a dime.

Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won't just master innovative new tools like Circles and Hangouts - you'll use them to generate more customers and more cash!

  • Make the right first moves after you've signed up for Google+
  • Take advantage of links between Google+ and Google search
  • Define the best Google+ strategy and tactics for your business
  • Create a business page that attracts new paying customers
  • Integrate Google+ into your current online/digital strategies
  • Learn how your customers are using Google+ and give them what they're looking for
  • Use Circles to organize your contacts and interactions more effectively
  • Create Google+ posts that draw attention and spark conversations
  • Master warm selling on Google+
  • Build a simple, low-cost content strategy around Google+
  • Grow your audience and share others' valuable content
  • Discover new ways to derive even more value from Google+


Google+ for Business How Google Social Network Changes Everything (Audible Audio Edition) Chris Brogan Audible Studios Books

I downloaded Google+ for Business on Christmas Day and read it on a long flight from Miami to Los Angeles. My initial motivation for picking it up wasn't so much to learn about Google+... I just enjoy reading Chris's blog and would happily pay for much of his free content. When I saw he had a new book out, I didn't have to think much about making a small purchase to support him.

Nevertheless, my motivations weren't entirely altruistic: I've been using Google+ every day, and figured if I could learn even one thing from the book, it would be well worth the minor investment of time and money.

Chris widely acknowledges the challenge of writing a traditionally published book about a rapidly changing software platform. With that in mind, he spends at least as much time explaining the "why" behind sharing content and cultivating a community. I especially liked a section on curation ("You are a magazine publisher") and the general theme of curiosity and gratitude that runs through the book. Want to be a rockstar on Google+? Be friendly and be helpful. Chris tells you how to do it.

I don't think you should buy this book to learn how to put people in circles, although Chris certainly covers the basics for those who are truly new to Google+. Instead, you should buy this book to learn more about how people can connect and collaborate using new media. If you like Chris Brogan, if you enjoyed Trust Agents, or if you want to learn about a fun new platform, get the book. It's a short read that can make a big difference in your work.

Product details

  • Audible Audiobook
  • Listening Length 4 hours and 44 minutes
  • Program Type Audiobook
  • Version Unabridged
  • Publisher Audible Studios
  • Audible.com Release Date February 17, 2012
  • Whispersync for Voice Ready
  • Language English
  • ASIN B007A9IKPQ

Read  Google+ for Business How Google Social Network Changes Everything (Audible Audio Edition) Chris Brogan Audible Studios Books

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That's the underlying theme of this book, and it's a strong theme. Whether it applies to Google+ or any other online / offline network, it's important to keep this in mind.

I've been "on" Google+ shortly after it was announced, but haven't really "used" Google+ as I was confused on what value it would provide me and my community. I already have a blog, a Twitter account, and I'm active in local events - how would this new medium help and not get in the way?

The book does a great job of balancing between focusing on features, examples, and how-tos. A few pieces that stick out for me

+ Think about your Google+ strategy as if it were a magazine - Really good tip and visual way to plan your use around Google+
+ Get serious about your profile - It's everywhere, and everyone sees it. Update it, and make it actionable for anyone that lands on it
+ Be the top commenter on your content - I think this is obvious but in a new medium like Google+, it's super important to build these relationships from the start

I picked this up on Sunday and was done reading it on Monday, with a few stops in between to make changes to my own profile and community.

Looking forward to using Google+ even more - Thanks Chris!

I downloaded Google+ for Business on Christmas Day and read it on a long flight from Miami to Los Angeles. My initial motivation for picking it up wasn't so much to learn about Google+... I just enjoy reading Chris's blog and would happily pay for much of his free content. When I saw he had a new book out, I didn't have to think much about making a small purchase to support him.

Nevertheless, my motivations weren't entirely altruistic I've been using Google+ every day, and figured if I could learn even one thing from the book, it would be well worth the minor investment of time and money.

Chris widely acknowledges the challenge of writing a traditionally published book about a rapidly changing software platform. With that in mind, he spends at least as much time explaining the "why" behind sharing content and cultivating a community. I especially liked a section on curation ("You are a magazine publisher") and the general theme of curiosity and gratitude that runs through the book. Want to be a rockstar on Google+? Be friendly and be helpful. Chris tells you how to do it.

I don't think you should buy this book to learn how to put people in circles, although Chris certainly covers the basics for those who are truly new to Google+. Instead, you should buy this book to learn more about how people can connect and collaborate using new media. If you like Chris Brogan, if you enjoyed Trust Agents, or if you want to learn about a fun new platform, get the book. It's a short read that can make a big difference in your work.
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